Application Programming Interface (API) enables interaction with other software, much in the same way that a user interface facilitates interaction between humans & computers. Many companies already use a third party API integration software application to run their business operations, but find that the third party API software is lacking features or customization that is needed to fit perfectly. We have successfully integrated different APIs and web feeds to leverage content from eBay, Google, PayPal, Facebook and others.
With the growing popularity of the Internet organizations are looking out for new ways to communicate with each other, providing better services to their customers. Today more and more companies are aware of technologies like APIs, XML, feeds and broader web services for building communication frameworks, which allow confidential transfers such as money transfers, bidding or auctions.
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