{"id":2973,"date":"2026-02-25T05:49:09","date_gmt":"2026-02-25T05:49:09","guid":{"rendered":"https:\/\/www.vibidsoft.com\/blog\/?p=2973"},"modified":"2026-02-25T05:49:15","modified_gmt":"2026-02-25T05:49:15","slug":"chatgpt-ads-launching-february-2026-what-businesses-must-know","status":"publish","type":"post","link":"https:\/\/www.vibidsoft.com\/blog\/chatgpt-ads-launching-february-2026-what-businesses-must-know\/","title":{"rendered":"ChatGPT Ads Launching February 2026: What Businesses Must Know"},"content":{"rendered":"\n<p>The digital advertising industry is entering a new phase. With <strong>ChatGPT Ads February 2026<\/strong> officially launching, AI is no longer just supporting marketing \u2014 it\u2019s becoming the platform where marketing happens.<\/p>\n\n\n\n<p>Over the past few years, ChatGPT has evolved from an experimental AI chatbot into a primary interface for information discovery and business decision-making. This evolution mirrors broader <strong><a href=\"https:\/\/www.vibidsoft.com\/blog\/the-future-of-software-development-emerging-technologies-to-watch\/?utm_source=chatgpt.com\">emerging technologies shaping the future of software development<\/a><\/strong>, which are redefining how companies build, scale, and monetize digital platforms.<\/p>\n\n\n\n<p>For founders, CMOs, SaaS leaders, and enterprise decision-makers, this is not just another ad channel. It represents a structural shift in how users discover, evaluate, and purchase products.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this in-depth guide, we\u2019ll break down what ChatGPT Ads mean, how they could work, the opportunities and risks involved, and how your business should prepare now.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Introduction<\/h2>\n\n\n\n<h3>ChatGPT\u2019s Growth and Market Influence<\/h3>\n\n\n\n<p>Over the past few years, ChatGPT has evolved from an experimental AI chatbot into a primary interface for information discovery, research, content creation, and business decision-making.<\/p>\n\n\n\n<p>Millions of users now rely on conversational AI instead of traditional search engines. Instead of typing keywords and browsing links, users ask direct questions and receive synthesized, structured answers.<\/p>\n\n\n\n<p>This behavioral shift is massive.<\/p>\n\n\n\n<p>Historically:<\/p>\n\n\n\n<ul><li>Search engines dominated intent capture.<\/li><li>Social platforms dominated attention capture.<\/li><li>Marketplaces dominated purchase capture.<\/li><\/ul>\n\n\n\n<p>Conversational AI is beginning to unify all three.<\/p>\n\n\n\n<h3>Why the February 2026 Ad Launch Is a Major Shift<\/h3>\n\n\n\n<p>The introduction of <strong>ChatGPT Ads February 2026<\/strong> signals the monetization of conversational intent at scale.<\/p>\n\n\n\n<p>Unlike banner ads or search listings, AI-driven advertising operates inside a dialogue. It interacts within the context of a user\u2019s question \u2014 often at the peak of their intent.<\/p>\n\n\n\n<p>This is not interruption-based advertising.<br>This is conversation-embedded advertising.<\/p>\n\n\n\n<p>That changes everything.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>What Are ChatGPT Ads?<\/h2>\n\n\n\n<p>While the final formats will evolve, we can outline likely structures based on AI interface design principles and broader AI advertising trends.<\/p>\n\n\n\n<h3>Format Possibilities<\/h3>\n\n\n\n<h4>1. Contextual Ads<\/h4>\n\n\n\n<p>Sponsored placements triggered by relevant conversational queries.<\/p>\n\n\n\n<p>Example:<br>User: \u201cWhat\u2019s the best CRM for SaaS startups?\u201d<br>AI: Provides answer + includes a clearly labeled sponsored CRM option.<\/p>\n\n\n\n<h4>2. Conversational Placements<\/h4>\n\n\n\n<p>Ads integrated into longer decision-making journeys.<\/p>\n\n\n\n<p>Example:<br>User: \u201cHow do I scale my Shopify store?\u201d<br>AI: Provides steps and introduces a sponsored Shopify automation tool.<\/p>\n\n\n\n<h4>3. Sponsored Responses<\/h4>\n\n\n\n<p>Enhanced responses from verified brand partners.<\/p>\n\n\n\n<p>These could include:<\/p>\n\n\n\n<ul><li>Product comparisons<\/li><li>Interactive demos<\/li><li>Structured solution breakdowns<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>How ChatGPT Ads Differ from Google Ads and Meta Ads<\/h3>\n\n\n\n<p><strong>Google Ads<\/strong> are keyword-driven and search-based.<br><strong>Meta Ads<\/strong> are interest and behavior-driven.<br><strong>ChatGPT Ads<\/strong> are intent-conversation driven.<\/p>\n\n\n\n<p>Key differences:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Platform<\/th><th>Primary Trigger<\/th><th>User State<\/th><\/tr><\/thead><tbody><tr><td>Google<\/td><td>Keyword<\/td><td>Searching<\/td><\/tr><tr><td>Meta<\/td><td>Interest\/Behavior<\/td><td>Browsing<\/td><\/tr><tr><td>ChatGPT<\/td><td>Conversational Intent<\/td><td>Problem-Solving<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The intent depth inside conversational AI is significantly higher.<\/p>\n\n\n\n<p>Users aren\u2019t casually scrolling.<br>They are actively seeking answers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Native AI Advertising vs Traditional Display Ads<\/h3>\n\n\n\n<p>Traditional ads interrupt.<br>Native AI ads integrate.<\/p>\n\n\n\n<p>AI-native ads:<\/p>\n\n\n\n<ul><li>Match conversational tone<\/li><li>Appear inside contextual answers<\/li><li>Align with user intent<\/li><li>Feel consultative rather than promotional<\/li><\/ul>\n\n\n\n<p>This marks a shift toward value-driven AI advertising rather than attention-grabbing creatives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Why OpenAI Is Launching Ads<\/h2>\n\n\n\n<h3>Monetization Strategy<\/h3>\n\n\n\n<p>AI infrastructure is expensive. As AI platforms scale globally, businesses must understand how modern infrastructure supports monetization models. Companies already investing in <strong><a href=\"https:\/\/www.vibidsoft.com\/blog\/a-reimagined-future-of-possibilities-genais-role-in-bfsi\/\">next-generation IT services and digital transformation strategies<\/a><\/strong> are better positioned to capitalize on AI-driven ecosystems.<\/p>\n\n\n\n<p>Large language models require:<\/p>\n\n\n\n<ul><li>Massive compute power<\/li><li>Continuous training<\/li><li>Advanced security layers<\/li><li>Enterprise-grade reliability<\/li><\/ul>\n\n\n\n<p>Advertising provides a scalable monetization path that supports global growth while potentially maintaining accessible pricing tiers.<\/p>\n\n\n\n<h3>Scaling Infrastructure<\/h3>\n\n\n\n<p>As adoption increases, operational costs scale rapidly. Ads help:<\/p>\n\n\n\n<ul><li>Fund infrastructure expansion<\/li><li>Enhance AI capabilities<\/li><li>Improve enterprise features<\/li><\/ul>\n\n\n\n<p>This aligns with broader SaaS monetization models where advertising subsidizes usage growth.<\/p>\n\n\n\n<h3>Competitive Positioning in the AI Market<\/h3>\n\n\n\n<p>The AI race is accelerating.<\/p>\n\n\n\n<p>Major players are integrating AI into search, productivity tools, and business software. Launching ads strengthens OpenAI monetization and positions the platform as a full-funnel marketing ecosystem.<\/p>\n\n\n\n<p>This is not just feature expansion.<br>It\u2019s strategic ecosystem development.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>How ChatGPT Ads Could Work<\/h2>\n\n\n\n<p>Launching and optimizing campaigns on emerging AI platforms requires strong backend systems and scalability planning. Many organizations are turning to <strong><a href=\"https:\/\/www.vibidsoft.com\/blog\/cloud-migration-strategies-for-business-success\/?utm_source=chatgpt.com\">cloud migration strategies for long-term business success<\/a><\/strong> to ensure performance, security, and flexibility in high-demand environments.<\/p>\n\n\n\n<h3>Targeting Mechanisms<\/h3>\n\n\n\n<p>Likely targeting layers may include:<\/p>\n\n\n\n<h4>Intent-Based Targeting<\/h4>\n\n\n\n<p>Triggered by the semantic meaning of user queries rather than keywords.<\/p>\n\n\n\n<h4>Contextual Targeting<\/h4>\n\n\n\n<p>Ads served based on discussion themes and categories.<\/p>\n\n\n\n<h4>Behavioral Signals<\/h4>\n\n\n\n<p>Within privacy boundaries, repeat interaction patterns may influence ad relevance.<\/p>\n\n\n\n<p>Conversational AI creates a deeper layer of semantic targeting compared to traditional keyword bidding.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Conversational Commerce<\/h3>\n\n\n\n<p>One of the most transformative implications is conversational commerce.<\/p>\n\n\n\n<p>Imagine:<\/p>\n\n\n\n<ul><li>Asking for product comparisons<\/li><li>Receiving recommendations<\/li><li>Completing purchases within the conversation<\/li><\/ul>\n\n\n\n<p>This compresses the buyer journey dramatically.<\/p>\n\n\n\n<p>From:<br>Awareness \u2192 Research \u2192 Comparison \u2192 Purchase<\/p>\n\n\n\n<p>To:<br>Question \u2192 AI Guidance \u2192 Sponsored Suggestion \u2192 Conversion<\/p>\n\n\n\n<p>That is a structural shift in digital sales funnels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>AI-Powered Personalization<\/h3>\n\n\n\n<p>AI systems can dynamically adjust responses based on:<\/p>\n\n\n\n<ul><li>Industry context<\/li><li>Business size<\/li><li>Problem framing<\/li><li>Purchase stage<\/li><\/ul>\n\n\n\n<p>This makes personalization far more nuanced than traditional demographic targeting.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Opportunities for Businesses<\/h2>\n\n\n\n<h3>Early-Mover Advantage<\/h3>\n\n\n\n<p>When new ad platforms launch, early adopters often benefit from:<\/p>\n\n\n\n<ul><li>Lower competition<\/li><li>Better visibility<\/li><li>Stronger performance benchmarks<\/li><li>Platform relationship leverage<\/li><\/ul>\n\n\n\n<p>Brands that experiment early will build first-party data advantages.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>High-Intent Audience Capture<\/h3>\n\n\n\n<p>Users interacting with conversational AI are often:<\/p>\n\n\n\n<ul><li>Researching vendors<\/li><li>Comparing software<\/li><li>Evaluating solutions<\/li><li>Solving urgent problems<\/li><\/ul>\n\n\n\n<p>This creates high-conversion opportunities.<\/p>\n\n\n\n<p>For B2B, this may outperform many social campaigns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>B2B Lead Generation Potential<\/h3>\n\n\n\n<p>Conversational AI is heavily used by:<\/p>\n\n\n\n<ul><li>Founders<\/li><li>Product managers<\/li><li>Marketers<\/li><li>Developers<\/li><li>Enterprise buyers<\/li><\/ul>\n\n\n\n<p>Sponsored placements during solution research could generate premium B2B leads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Brand Authority Positioning<\/h3>\n\n\n\n<p>Brands integrated into AI recommendations gain credibility.<\/p>\n\n\n\n<p>If positioned properly, conversational ads can:<\/p>\n\n\n\n<ul><li>Strengthen trust<\/li><li>Increase perceived expertise<\/li><li>Improve long-term brand recall<\/li><\/ul>\n\n\n\n<p>This is strategic visibility, not just impressions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Risks &amp; Challenges<\/h2>\n\n\n\n<h3>Ad Transparency Concerns<\/h3>\n\n\n\n<p>Clear labeling will be critical.<\/p>\n\n\n\n<p>If users feel misled, trust erosion could impact both advertisers and platform credibility.<\/p>\n\n\n\n<p>Transparency must be non-negotiable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>User Trust<\/h3>\n\n\n\n<p>Conversational AI is perceived as advisory.<\/p>\n\n\n\n<p>If ads appear overly aggressive or biased, trust may decline.<\/p>\n\n\n\n<p>Platforms must balance monetization with user experience integrity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Regulatory &amp; Privacy Implications<\/h3>\n\n\n\n<p>AI advertising intersects with:<\/p>\n\n\n\n<ul><li>Data privacy laws<\/li><li>Consent frameworks<\/li><li>Algorithmic transparency debates<\/li><\/ul>\n\n\n\n<p>Businesses must stay compliant across regions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Ad Fatigue in AI Platforms<\/h3>\n\n\n\n<p>If conversational responses become overly commercialized, user experience could degrade.<\/p>\n\n\n\n<p>Smart frequency control and contextual relevance will determine long-term success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>How Businesses Should Prepare Now<\/h2>\n\n\n\n<h3>1. Strengthen Content Marketing<\/h3>\n\n\n\n<p>Conversational AI references high-quality, structured content.<\/p>\n\n\n\n<p>Invest in:<\/p>\n\n\n\n<ul><li>Authority-driven blog posts<\/li><li>Deep guides<\/li><li>Problem-solving resources<\/li><li>Clear brand positioning<\/li><\/ul>\n\n\n\n<p>AI visibility begins with content credibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>2. Improve AI Visibility &amp; Structured Data<\/h3>\n\n\n\n<p>Optimize for semantic clarity:<\/p>\n\n\n\n<ul><li>Clear service descriptions<\/li><li>FAQ sections<\/li><li>Structured formatting<\/li><li>Consistent brand messaging<\/li><\/ul>\n\n\n\n<p>The more understandable your content, the more discoverable it becomes in AI environments.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>3. Invest in Conversational Marketing Strategies<\/h3>\n\n\n\n<p>Shift messaging from:<br>\u201cBuy our product\u201d<\/p>\n\n\n\n<p>To:<br>\u201cHere\u2019s how we solve your problem.\u201d<\/p>\n\n\n\n<p>Conversational tone wins in AI ecosystems.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>4. Build Strong Brand Authority<\/h3>\n\n\n\n<p>Brand authority influences:<\/p>\n\n\n\n<ul><li>User trust<\/li><li>AI citations<\/li><li>Sponsored engagement performance<\/li><\/ul>\n\n\n\n<p>Authority compounds over time.<\/p>\n\n\n\n<p>If internal resources are limited, partnering with experts through <strong><a href=\"https:\/\/www.vibidsoft.com\/blog\/outsource-web-development-decision-making-framework-2025\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" title=\"\">a structured web development outsourcing framework for 2025 and beyond<\/a><\/strong> can accelerate AI-readiness without increasing operational overhead.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Impact on Existing Ad Platforms<\/h2>\n\n\n\n<h3><a href=\"https:\/\/www.google.com\/\">Google<\/a><\/h3>\n\n\n\n<p>Search advertising may face competitive pressure as users shift informational queries to AI platforms.<\/p>\n\n\n\n<p>Keyword-based models may evolve toward AI-integrated systems.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><a href=\"https:\/\/business.facebook.com\/\">Meta<\/a><\/h3>\n\n\n\n<p>Social platforms remain dominant for awareness but may struggle to capture high-intent research traffic compared to conversational ads.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a><\/h3>\n\n\n\n<p>B2B advertising could see partial budget reallocation, especially for mid-funnel campaigns.<\/p>\n\n\n\n<p>Conversational AI may outperform static feed ads for decision-stage targeting.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Traditional Search Advertising<\/h3>\n\n\n\n<p>The biggest disruption will likely occur in traditional search-based discovery.<\/p>\n\n\n\n<p>Conversational AI reduces the need for link-based exploration.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Future of AI Advertising<\/h2>\n\n\n\n<h3>Conversational Ad Ecosystems<\/h3>\n\n\n\n<p>We may see:<\/p>\n\n\n\n<ul><li>Interactive product demos inside chat<\/li><li>AI-driven product comparisons<\/li><li>Real-time pricing optimization<\/li><\/ul>\n\n\n\n<p>Advertising becomes consultative.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>AI-Driven Customer Journeys<\/h3>\n\n\n\n<p>AI could guide users across:<\/p>\n\n\n\n<ul><li>Awareness<\/li><li>Consideration<\/li><li>Decision<\/li><li>Purchase<\/li><li>Retention<\/li><\/ul>\n\n\n\n<p>All within intelligent conversational flows.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Predictive Ad Personalization<\/h3>\n\n\n\n<p>AI marketing trends 2026 suggest:<\/p>\n\n\n\n<ul><li>Dynamic response shaping<\/li><li>Personalized solution framing<\/li><li>Predictive buying recommendations<\/li><\/ul>\n\n\n\n<p>The future is adaptive, not static.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Conclusion: Strategic Summary &amp; Next Steps<\/h2>\n\n\n\n<p>The launch of <strong>ChatGPT Ads February 2026<\/strong> marks a defining moment in AI advertising evolution.<\/p>\n\n\n\n<p>This is not merely a new ad placement.<br>It is a new discovery paradigm.<\/p>\n\n\n\n<p>Businesses that succeed will:<\/p>\n\n\n\n<ul><li>Prioritize authority-driven content<\/li><li>Adapt to conversational marketing<\/li><li>Test early and optimize continuously<\/li><li>Focus on user value over aggressive selling<\/li><\/ul>\n\n\n\n<h3>Actionable Next Steps for Founders, CMOs &amp; Enterprises<\/h3>\n\n\n\n<ol><li>Audit your current content for AI readiness.<\/li><li>Strengthen semantic clarity and authority positioning.<\/li><li>Monitor OpenAI monetization updates closely.<\/li><li>Allocate experimental budget for AI ad testing.<\/li><li>Train marketing teams in conversational copy frameworks.<\/li><\/ol>\n\n\n\n<p>The companies that prepare now will dominate visibility when conversational ads become mainstream.<\/p>\n\n\n\n<p>AI-driven advertising is not coming.<\/p>\n\n\n\n<p>It\u2019s here.<\/p>\n\n\n\n<p>If your business wants to build a future-ready AI marketing strategy, now is the time to act.<\/p>\n\n\n\n<p>Prepare. Adapt. Lead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital advertising industry is entering a new phase. With ChatGPT Ads February 2026 officially launching, AI is no longer just supporting marketing \u2014 it\u2019s becoming the platform where marketing happens. Over the past few years, ChatGPT has evolved from&#8230; <a class=\"more-link\" href=\"https:\/\/www.vibidsoft.com\/blog\/chatgpt-ads-launching-february-2026-what-businesses-must-know\/\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":6,"featured_media":2975,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5214,2294,5867,5097,5161,5868,5869],"tags":[5862,5861,5860,5864,5857,5858,5859,5863,5866,5865],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/posts\/2973"}],"collection":[{"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=2973"}],"version-history":[{"count":1,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/posts\/2973\/revisions"}],"predecessor-version":[{"id":2976,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/posts\/2973\/revisions\/2976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/media\/2975"}],"wp:attachment":[{"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=2973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=2973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vibidsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=2973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}